The International Food Wine & Travel Writers Association (IFWTWA), a global network of journalists who cover the hospitality and lifestyle fields, today launched the Travel Writers radio show, an initiative of IFWTWA’s Australasia division.
The program will be heard on Melbourne’s newest FM station J-AIR and via the Internet to a mobile and a global audience (www.j-air.com.au). J-AIR is a community-based broadcaster with a narrowcast commercial FM licence to transmit for 10 km around Caulfield to a potential audience of almost one million people. J-AIR has been broadcasting via the Internet for 18 months, but its FM signal is expected to be live later this month at 87.8 FM. The Travel Writers radio show airs Wednesdays at 1pm (AEST), hosted by industry veterans, Graeme Kemlo and Peter Watson.
Announcing the move, IFWTWA Australasia chair, Graeme Kemlo, said the program covering both leisure and business travel topics as well as culinary and wine tourism.
“It is designed to entertain, inform and inspire”. It features IFWTWA members from across its global membership base reporting the latest travel news, interviews, travel tips, reviews of destinations, food, wine and unique experiences for travellers around the world, or around the corner in Australia’s cities and regions.
“We have a wonderful network of experienced travellers who cover the globe in words and pictures and will provide first-hand accounts of their adventures. It will be a collaborative effort co-ordinated from Melbourne with reporting by members across Australia, South East Asia, the South Pacific, United States, Canada and Europe,” Graeme said.
“The ‘wireless’, as we once described it, is a wonderful medium that allows a listener to dream of exotic locations and aspirational experiences. So, alongside the expertise of our writers in food, wine and travel – many have their own columns, travel apps, books, websites and blogs – we’ll supplement their radio reportage with information and images posted to the IFWTWA website (www.ifwtwa.org) and the blog – foodwinetraveltips,” he said.
Peter Watson, who spent many years as a senior executive in the Australian travel industry, said the program was also designed to lift the veil on the industry for travel consumers and would cover topics such as: should you book everything on the Net; how far out should you buy an air ticket/ hotel/cruise; how (not) to get an upgrade; travel health; the best travel technology; how to identify and avoid travel scams; should you believe online hotel reviews; and how to choose from the myriad of travel money options.
Here’s a link to the podcast of the first episode –
– Graeme Kemlo